Core of Growth Strategies in the Web3 Domain: Narrative Science

In today's Web3 market, how to formulate effective rise strategies has become a key challenge faced by many projects. Narrative science, as a systematic thinking framework, provides important guidance for projects in formulating strategies and disseminating information.

To become an excellent narrative scientist, one needs to start from a strategic level. First, analyze the external environment to identify competitors and their value propositions. Next, pinpoint your own positioning, avoid the strengths of competitors, and highlight your own advantages. Again, seek reliable proof or endorsement for this positioning. Finally, integrate the positioning into all aspects of business operations, especially by investing sufficient resources in communication.

Taking the establishment of an exchange as an example, the key to the success of a certain exchange lies in its clear positioning as "built by traders for traders." They establish credibility through sponsoring sports events, signing quality projects, and integrating the concept of "providing the best experience for traders" into all aspects of their operations.

In terms of differentiation, it can be approached from multiple dimensions such as performance, customization, risk control, status symbol, convenience, cost-effectiveness, and innovation. These differentiation strategies can help projects stand out in a highly competitive market.

Narrative itself can be divided into four levels: product attributes, user benefits, psychological value, and values. From the most basic functional characteristics to the actual benefits that users can obtain, to the psychological needs that are satisfied, and finally rising to the values that resonate with users. A successful narrative should be able to progress step by step, ultimately touching the user's heart.

Transforming a narrative into a movement is the ultimate goal of a rise strategy. This requires finding a common objective or enemy, building a unique culture, and inspiring a sense of participation among community members. Successful cases show that narrative is not just about storytelling; it is also a way to change market mindsets and values.

A certain high-performance blockchain project has chosen to push performance to the extreme, creating the brand image of "the first real-time blockchain." They benchmarked concepts from other industries and leveraged surrounding products to spread this culture, ultimately winning a unique position in the market.

In summary, the core goal of narrative science is to make a project the "first" or "only" in the industry. This not only requires finding a differentiated positioning but also elevating this differentiation to higher values and cultural levels. In the rapidly developing field of Web3, mastering narrative science will become a key factor for a project's success.