In-Depth Analysis of Trump's Family Encryption Project WLFI: Business Status, Background Details, Token Mechanism, and Valuation Expectations

Introduction

Recently, Circle's stock price surged after its listing ( but has seen a slight decline ). Global stablecoin concept stocks have also performed actively. The U.S. stablecoin bill "Genius Act" has passed the Senate and is currently under review in the House of Representatives. There are rumors that the Trump family's World Liberty Financial project may unlock the circulation of its token ahead of schedule, becoming a hot topic in the recent altcoin market.

This article will analyze the current business status, project background, token mechanism, and valuation expectations of World Liberty Financial from multiple dimensions, providing readers with some perspectives to observe the project.

Business: Product Status and Core Competitive Advantages

World Liberty Financial(WLFI) is a decentralized financial platform, with its core product being the USD stablecoin USD1. USD1 is a stablecoin pegged at a 1:1 ratio to the US dollar, supported by reserves of cash and US Treasury bonds. WLFI also plans to launch lending and DeFi applications, but they are not yet online.

USD1 business data

As of June 2025, the circulation of USD1 is approximately 2.2 billion USD, with BNBchain accounting for 97.8%. There are 248,000 holding addresses on BNBchain and 66,000 on Ethereum. 93.7% of USD1 is concentrated in two addresses on a certain trading platform.

The scale of USD1 was only 130 million before May 1, 2025, and skyrocketed to 2.13 billion on that day, mainly due to the 2 billion USD equity investment by the Abu Dhabi investment company MGX in a certain trading platform. Excluding this transaction, the actual circulation of USD1 is still just over 100 million.

business cooperation

WLFI has established partnerships with multiple institutions, including collaboration with Re7 to launch the USD1 treasury on Euler Finance and Lista, as well as listing on a certain DEX.

Competitive Advantage and Risk

The main advantages of WLFI lie in the political influence of the Trump family, which may become a channel for certain entities to facilitate interest transfer. However, the main risks include: the Trump family has multiple revenue channels, the WLFI Token is decoupled from the project value, and the Trump family may abandon operations after cashing out.

Background: Core Team and Financing Details

Core Team Background

The core members of the project include members of the Trump family, long-time business partner Steven Witkoff, and some people from the encryption industry. The job description of the Trump family members has recently undergone a subtle change, from "Web3 ambassador" to "co-founder."

Trump family shareholding changes

The Trump family's stake in WLFI has decreased from an initial 75% to 40%, with some shares possibly transferred to other investors.

Financing History

WLFI has raised over 700 million USD since September 2024, with its valuation rapidly increasing alongside Trump's presidency and coin issuance. The Trump family can receive 75% of the net income from token sales and 60% of the net profits from future businesses.

Token: Allocation Details, Functions and Protocol Revenue

Token allocation and unlocking

The total supply of WLFI is 100 billion coins, of which 35% is used for Token sales, but currently only 25% has been completed. There is uncertainty regarding the unlocking terms for the non-public offering portion.

Token features

WLFI is a purely governance Token, without dividend or profit rights, and does not represent equity in the project company.

Protocol Revenue Distribution

The revenue from the agreement mainly belongs to the entity company behind WLFI, and the WLFI Token itself is not directly linked to business revenue.

Valuation: WLFI Long-term Value Estimation

Referring to Circle's "market cap/stablecoin market cap" ratio of 0.66~0.76, based on WLFI's current scale of 2.2 billion stablecoins, the corresponding project valuation is approximately 1.452 to 1.672 billion US dollars, and the WLFI Token price is around 0.0145~0.0167 dollars.

However, WLFI may enjoy a premium due to factors such as low early circulation, significant growth potential, and political resources. At the same time, there are risks such as weak network effects, lack of value capture for the Token, and inflated business volume.

The short-term trend of WLFI after its listing may depend on the progress of the Genius bill and whether the Trump family will use WLFI as an important medium for interest exchange. If there is a lack of relevant business news support, the position of WLFI in the Trump family's business landscape may be concerning.

The transfer time for WLFI Token may occur after the official passage of the "Genius Act".