How to create an ecological closed loop from the VIP Navigation Program to the Token of Love Music Festival?

In 2025, Gate exchange showcased its unique market strategy through two major initiatives—the VIP Navigation Program and the Token of Love Music Festival—demonstrating a dual approach: while deeply cultivating the trading ecosystem, it also breaks boundaries to attract the public. These two events may seem independent, but in reality, they complement each other and together build the ecological closed loop of Gate.

1. VIP Navigation Program: Strengthen the trading ecosystem, enhance GT value

The core goal of the VIP Navigation Program is clear: to incentivize users to increase trading volume while driving the demand for the platform token GT. The event attracts users through dual rewards (cash + contract trial funds), and the increase in VIP levels further reduces trading costs, creating a virtuous cycle.

The cleverness of this design lies in:

• Binding Trading Volume with GT: Users need to increase their trading volume to upgrade to VIP, and GT, as a tool for fee discounts and reward exchanges, naturally sees an increase in demand.
• Long-term stickiness: Physical rewards (such as customized hoodies) and VIP privileges (such as lower fees) can effectively retain users and prevent loss after the event.

From the market response, the price and trading volume of GT significantly increased during the event, indicating that this strategy has begun to show results.

2. Token of Love Music Festival: Breaking the Circle, Shaping Brand Image

If the VIP program is the "internal skill," then the music festival is Gate's "external skill." Last year's Token of Love in Hong Kong was more focused on the Web3 circle, while this year's Singapore stop is directly targeting the mass market, attracting a broader audience through a top-tier lineup of artists and interactive technology experiences.

The highlights of the music festival are:

• Cross-industry collaboration: Combine with F1 events to connect entertainment and industry resources, gaining traffic while showcasing strength.
• Integration of Technology: NFT tasks, digital peripherals, and other designs allow users to naturally engage with Web3 in entertainment, lowering the cognitive barrier.

This "entertainment + technology" model not only enhances Gate's brand tone but also introduces potential new users to the platform.

3. Dual-line collaboration: Formation of the ecological closed loop

The VIP program and the music festival may seem to belong to different fields, but they actually serve the ecological construction of Gate together:

• User Conversion: The trendsetting crowd attracted by the music festival may convert into trading users, while the VIP program further solidifies them as high-value customers.
• Expansion of GT Application Scenarios: The NFT tasks for music festivals may require GT participation, while the VIP program enhances the financial attributes of GT, collectively broadening the usage of GT.

This "drainage-conversion-retention" closed loop is precisely the brilliance of Gate's strategy.

4. Industry Insight: How to Balance Professionalism and Breakthrough?

Gate's dual-line strategy provides important references for the industry:

• Deep Dive into Professional Fields: Strengthen core users through the VIP program, reflecting the professionalism of the trading platform.
• Popularization and Breaking Barriers: Expand influence through cross-border activities such as music festivals to avoid being trapped in niche circles.

In the future, with the popularization of Web3, more platforms may need to learn from Gate's model of "combining internal and external strengths" in order to stand out in the competition.