On-chain MEME Token Launch Platform Analysis

The on-chain MEME Token launch platform is a decentralized platform on the blockchain, aimed at simplifying the creation process of MEME tokens. These platforms provide tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility.

Functionality of the Launch Platform

The structural advantages of the launch platform align closely with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME are more popular than other types of Token issuance platforms.

MEME Launch Platform Development History

The emergence and maturity of the MEME launch platform

The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings ( IDO ), these launch platforms prioritize speed, simplicity, and viral spread over due diligence or investor protection.

Starting from mid-2024, Pump.fun gained significant attention, although competitors like Moonshot and SunPump only captured a small market share. The issuance of Pump.fun's MEME token surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.

The rise of new competitors on the MEME platform

By late April 2025, the competitive landscape of the on-chain MEME launch platform began to shift. LetsBonk( built on Launchlab), Believe( emphasizing social media integration), and Boop( adopting a novel fee-sharing mechanism) quickly gained attention as new entrants. These platforms collectively eroded the previous dominance of Pump.fun.

According to the data, Pump.fun's market share fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to just 0.82%, far below that of emerging competitors. Boopdotfun and LetsBONK.fun have significantly higher graduation rates, at 4.41% and 1.45%, respectively.

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MEME Token drives the rebound of May on-chain activities

In the past 30 days, the total market capitalization of MEME Token has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of the month, with the MEME sector being considered a major contributor to this growth.

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Top Projects

Pump.fun

Pump.fun has become the largest MEME launch platform on Solana, fully leveraging Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million tokens in just 13 months.

Pump.fun has created an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. Through a simplified no-code interface, users only need to upload a name, symbol, and image to deploy a new token.

The platform adopts a supply-demand driven joint curve pricing model and does not include a pre-sale phase, effectively reducing early arbitrage risks. Once the market value of the Token reaches $69,000, the Token will automatically be listed on PumpSwap and $12,000 of initial liquidity will be injected. The corresponding LP Tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

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LaunchLab

LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. Its main competitive advantage lies in its modular architecture, supporting seamless third-party integration and highly customizable issuance configurations.

LaunchLab offers two different modes:

1. JustSendIt mode: Designed for standardized and rapid issuance, allowing users to launch tokens with minimal configuration.

2. LaunchLab Mode: Supports customizable parameters, including total supply of the Token, the proportion of Tokens allocated to the joint curve, and Token lock settings. In this mode, developers are entitled to receive 10% of the LP trading fees upon the Token graduation.

LetsBONK.fun is a successful case based on LaunchLab, facilitating the creation of over 12,000 Tokens daily, with a total issuance of more than 80,000 Tokens. At its peak, the platform accounted for 29% of the daily market share.

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Believe

Believe, originally known as Clout, is a SocialFi platform focused on the issuance of celebrity tokens. The project was announced on April 27, 2025, and immediately garnered significant attention. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a daily issuance peak close to 5,000, and a maximum market share reaching 13.6%.

Believe adopts a socially driven issuance model, allowing users to deploy tokens on the Solana blockchain by simply tweeting with @LaunchACoin and specifying the token name through its "X Trigger" mechanism. The platform uses a dynamic joint curve model, with higher initial transaction fees aimed at preventing bot sniping.

Once the market value of the Token exceeds $100,000, it will be automatically listed on the Meteora trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).

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Boop.Fun

Boop.Fun is a MEME Token launch platform developed by the co-founder of PancakeSwap. It integrates the core mechanisms of Pump.fun and Believe, providing two issuance pathways: creating tokens directly through the platform or triggering on-chain deployment by posting a tweet with @beeponboop on X.

The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily airdrops of $BOOP, while holders receive rewards proportionate to their Token holdings. Users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL trading fee revenue.

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Platform Comparison

Although Pump.fun remains the leader in the MEME launch platform space, Believe has a relative competitive advantage among new entrants.

• The profit-sharing mechanism introduced by Pump.fun provides creators with stronger incentives to launch and maintain higher quality Tokens.

• The low issuance fees and low graduation standards of LaunchLab may lead to an influx of "scam" or "pump and dump" projects, harming the overall project quality.

• Believe has introduced dynamic joint curves to prevent early bot sniping behavior, while setting a higher graduation threshold to enhance user protection.

• Boop.Fun offers a highly integrated platform design, but its performance is closely tied to the price performance of the native Token $BOOP, increasing risk exposure.

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Conclusion

For a MEME launch platform to achieve long-term viability, it must be built on a strong core mechanism or technological innovation that can effectively address current market challenges. Pump.fun remains the leading platform in the MEME launch platform sector, while Believe shows strong growth momentum and has the potential to gain more market share in the long run.

Key Challenges Facing the MEME Token Launch Platform

1. User protection mechanism: The platform needs to implement a strong project screening mechanism, anti-bot measures, etc., to mitigate user loss risks.

2. Multi-chain deployment capability: Expanding to a multi-chain architecture can achieve broader accessibility and cost optimization, but it also brings technical challenges. Solutions include integrating cross-chain protocols and adopting modular blockchain frameworks.

Looking to the future, the MEME launch platform that can address the core challenges mentioned above or introduce innovative mechanisms may stand out in the evolving on-chain launch landscape and become a participant worth paying attention to.

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