O marketing Web3 muda para a autenticidade: 42,9% das instituições têm k KOL, mas focam na Profundidade da colaboração.

[moeda] Web3 marketing agency research shows that KOL marketing is still a key strategy, but the industry is shifting towards more authentic communication methods. Data shows that 42.9% of agencies have over 1000 KOL [conta]s, but nearly half only deeply collaborate with 50-100 core KOLs. A certain data analysis tool is reshaping KOL selection criteria, with content quality (4.7/5) and audience quality (4.1/5) being prioritized over follower count (2.93/5). The study found that 85% of paid KOLs perform poorly, while micro KOLs are gaining new opportunities through plataformas descentralizadas, but also face audience overlap issues. Experts suggest adopting long-term interaction, natural communication, and multi-platform strategies, emphasizing that authentic reviews are better than hard ads, and point out that the value of certain social platforms and certain subscrição platforms is underestimated.